Objective
Redesign the GoldFinch website to attract and retain new prospects by improving the user experience and visual appeal. Our goal for 2024 is to have an exponential growth in the number of prospects that get converted into leads through website traffic alone.
Old Website Design
What was wrong?
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Block of texts makes it hard for any potential prospect to quickly understand what GoldFinch can do
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The vertical solutions did not stand out enough
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Boring buttons and no images
New and Improved
Website Design
Improvements!
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Created a clear visual display of what verticals GoldFinch can tackle
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Eye-catching buttons that link to pages for the potential prospect to learn more
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Short and to-the-point phrases that grab the attention of the visitor
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Better use of white space
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Added a chatbot for potential prospects to message any questions
Improvements!
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Striking and clear display of what GoldFinch is about
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Include visuals that represent how GoldFinch and Salesforce runs together
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Visual display of all the Salesforce Certifications the company has to show its expertise and ability to perform